Description:

The Market Development Manager will be accountable for working closely with the dealer senior level management in order to achieve market development and business growth. Focus will include new business generation based on knowledge of the construction industry.  Job purpose of Market Development Manager is to research, plan and implement new market entry programs and ensure platform distribution. The ideal candidate must possess an entrepreneurial approach toward market leadership through relationship building and innovation

Key duties/responsibilities:

1.     Develop and enhance portfolio of accounts through relationship management of Key contacts within customers’ organization

2.     Demonstrate a strategic selling approach by identifying key decision makers for various product areas, while successfully positioning and communicating a value proposition.

3.     In close collaboration with the solution team, plan and execute market development events that have high impact in terms of enrollments and cost. Travel to and lead events as necessary.

4.     Participate in and contribute to long range planning with product team and others that ensures revenue and market share growth

5.     Demonstrate confidence, practical intelligence and an accountability for growing new buyers and delivering revenue targets

6.     Create strategic market development plans for specific high potential and high growth course areas. Initiate and lead market development launches for key titles; accurately identify, prioritize, and track school, adoption committee, and individual instructor needs and interest level against key sales benchmarks.

7.     Builds relationships with dealer key market influencers

8.     Understands and uses the value selling chain.

9.     Conducts solid analysis of the opportunity and risks.

10.  Generates innovative approaches.

11.  Choose smart strategies that include clear positioning, appropriate pricing, competitive advantage.

12.  Creates executable plans.

13.  Develop short and long term forecasting systems

14.  Use, and if necessary, create systems and processes for the accurate tracking and reporting of contacts with customers, individual customer needs and interests, customer adoption rates, and project budgets. Report and track all market development activities.

15.  Uses market research to create deep intimacy with specialized market needs.

16.  Identifies the players—customers, distributors, potential partners, influencers.

17.  Develops early stage of the market and recommendations and plans for expansion.

18.  Developing new business partnerships and managing important customer accounts

19.  Providing market and competitive analysis

20.  Managing marketing activities

21.  Travel within Brazil as required

Requirements:

·         The candidate must possess strong fact-based selling, key account management, entrepreneurial approach product knowledge/expertise and strategic thinking skills.

·         Experience in the rental or machinery manufacturing industry as a Key Account Manager, leader, or Distributor Manager is required.

·         The candidate must speak Portuguese and English