Regional Sales Manager – West (Hybrid / Remote)

THE COMPANY

Our client is one of North America’s largest family-owned, vertically integrated leaders in fresh produce. Internationally recognized for its commitment to quality and customer satisfaction, the company provides solutions across growth, procurement, packing, fresh-cut processing, and research & development. Known for its expansive distribution network and just-in-time delivery, this national leader is expanding its sales presence across the Western US, including California, Oregon, Colorado, and Arizona.

THE POSITION

The Sales Executive will play a pivotal role in promoting and selling the company’s products throughout the Western US. The ideal candidate is a motivated and persistent salesperson capable of fostering strong client relationships and achieving profitable growth. Success in this role requires market knowledge, client focus, and the ability to meet ambitious revenue goals in a competitive landscape.

Main Responsibilities:

• New Business Development: Identify and pursue new sales opportunities across California, Oregon, Colorado, and Arizona, focusing on retailers, distributors, and foodservice companies.
• Client Relationship Management: Develop and maintain long-term relationships with new and existing clients, ensuring high levels of satisfaction and loyalty.
• Product Promotion: Present and promote a wide range of fresh produce products to potential clients, emphasizing the company’s unique value proposition.
• Market Analysis: Conduct market research to understand industry trends and competitor activity, leveraging insights to enhance sales strategies.
• Cross-functional Collaboration: Coordinate with logistics and production teams to ensure timely delivery and customer satisfaction.

Key Performance Indicators (KPIs):

• Revenue targets and sales volume achievements
• New accounts acquired and customer retention rates
• Frequency of client visits and follow-ups
• Customer satisfaction feedback

Main Challenges:

• Building and sustaining relationships in a competitive fresh produce market
• Achieving revenue targets in a dynamic economic environment
• Managing logistics and supply chain complexities to ensure consistent product availability
• Keeping abreast of regional market trends and evolving customer preferences

THE CANDIDATE

The ideal Sales Executive is a self-motivated professional with a strong background in the food or fresh produce industry, specifically in Western US markets. They bring a combination of relationship-building skills, market insight, and sales expertise, enabling them to thrive in a fast-paced, competitive environment focused on client satisfaction and new business growth.

Industry Experience:

• Proven track record in sales, ideally within the fresh produce sector or related fields such as food distribution or grocery retail.
• Familiarity with regional markets, particularly California, Oregon, Colorado, and Arizona, with 3+ years of sales experience and a deep understanding of industry dynamics.

Sales and Relationship-Building Skills:

• Strong communication and interpersonal skills to build and maintain relationships with diverse clients, including retailers and foodservice companies.
• Proactive in pursuing new business, skilled in consultative selling to effectively communicate the company’s unique value proposition.

Analytical and Market Insight:

• Proficient in market research and staying informed about trends, competitive activities, and customer preferences, leveraging insights to drive sales strategies.
• Skilled in using CRM systems to manage client data, track performance metrics, and identify opportunities within the assigned territory.

Organizational Skills and Self-Management:

• Highly organized and disciplined, able to manage multiple accounts while ensuring proactive client engagement and follow-up.
• Works effectively in a remote or hybrid setting with minimal supervision, demonstrating initiative and strong time management.

Cultural Fit and Values:

• Aligned with a team-oriented culture that values accountability, quality, and customer satisfaction.
• Passionate about fresh produce and eager to contribute to a mission of delivering quality products and excellent service in a fast-paced setting.

Geographic Focus:

• Knowledge of Western US markets, especially California, Oregon, Colorado, and Arizona, with willingness to travel up to 20-30% for client visits and industry events.
• This role is ideal for a driven sales professional who not only meets technical requirements but embodies the values and commitment to represent a leader in the fresh produce industry.