“For decades, loyalty was rewarded with promotions, stability, and long careers. Today, many of the most loyal executives are the most exposed.”
For much of the twentieth century, loyalty was a sound executive career strategy. You joined a company, delivered results, stayed the course, and the organization took care of you in return.
That model no longer exists.
After more than three decades advising and placing executives across the United States, Mexico, Canada, and Latin America, particularly in manufacturing, industrial, and supply-chain-driven organizations, one reality has become impossible to ignore:
Loyalty is still valued. But it is no longer sufficient, and it is no longer protective.
When Loyalty Worked and Why It No Longer Does
In traditional manufacturing environments, loyalty aligned naturally with how businesses operated. Demand was stable. Product lifecycles were long. Capital investments followed predictable patterns. Succession paths were clear, and regional leadership carried real autonomy.
Executives built deep institutional knowledge, and companies rewarded tenure with expanded responsibility, authority, and long-term security. Staying made sense.
That equation has fundamentally changed.
What Changed in Manufacturing and Industrial Leadership
Structural change is now constant.
Manufacturing organizations operate in a near-permanent state of transformation. Nearshoring, automation, digitalization, margin pressure, M&A activity, carve-outs, and private equity ownership have become the norm rather than the exception. According to PwC, more than 60 percent of industrial companies have undergone at least one major restructuring in the last five years.
As a result, most executive exits today are structural, not performance-based.
Executive tenure is shrinking.
Across manufacturing leadership roles, stability has eroded. CEO tenure has dropped to roughly five years. Plant Managers and functional Directors often rotate every three to four years. Regional leadership roles are increasingly redefined, centralized, or eliminated altogether.
Staying longer no longer guarantees advancement or security.
Loyalty has become one-directional.
Many executives discover, often too late, that their role no longer aligns with the company’s future direction. Scope quietly erodes while the title remains unchanged. Being seen as “indispensable” can limit mobility rather than accelerate it. Strategic decisions are made far from the plant, the country, or even the region.
The organization moves forward. The role stays behind.
The Loyalty Trap in Manufacturing Careers
In industrial environments, loyalty often looks like staying through repeated restructures to help stabilize the business, accepting reduced scope in exchange for perceived job security, delaying market conversations out of respect, or trusting that results alone will protect the role.
Unfortunately, results do not insulate executives from strategy.
I have seen exceptional Plant Managers, Operations Directors, and Supply Chain and Manufacturing VPs displaced not because they failed, but because the business model changed around them.
What Smart Manufacturing Executives Do Instead
The strongest leaders today practice what I call strategic loyalty.
They remain loyal to performance by continuing to deliver results, even while preparing for change. They are loyal to their career narrative, understanding how their experience is positioned and valued in the market. And they remain loyal to optionality by maintaining visibility, relationships, and market awareness before they need them.
Career optionality is not disloyalty.
It is executive risk management.
The Cross-Border Reality
For cross-border manufacturing leaders operating between the U.S., Mexico, Canada, and Latin America, volatility is even higher. Nearshoring accelerates leadership turnover. Headquarters decisions increasingly override regional tenure. Cultural fluency and local success do not always translate into corporate relevance.
Opportunity and churn are rising at the same time.
Reframing Loyalty for the Modern Executive
Loyalty today is no longer about staying at all costs. It is about leaving at the right time, in the right way, and from a position of strength.
Modern loyalty means being honest about your trajectory, asking whether your role is expanding or shrinking, protecting long-term relevance and earning power, and staying market-aware without being opportunistic.
What This Means for the Next Decade
Executive careers will include more transitions, but fewer mistakes. Tenure will matter only if scope and influence continue to grow. Manufacturing leaders who manage their careers deliberately will outperform those who rely on loyalty alone.
The executives who thrive long-term are not those who chase jobs, but those who understand the market before the market forces them to move.

By Fernando Ortiz-Barbachano
President & CEO of Barbachano International
Barbachano International (BIP) is the premier executive search and leadership advisory firm in the Americas with a focus on diversity & multicultural target markets. Since 1992, BIP and its affiliates have impacted the profitability of over 50% of Fortune 500 Companies. BIP has been recognized by Forbes as Americas’ Best Executive Search Firms and currently ranks #8 and #3 on the West Coast.
